Negotiation and Buying Skills for Marketers: 1 Day Workshop

Please see below an outline for our Negotiation and Buying Skills for Marketers course, which is available as an in-house training course for your staff. The course will be tailored to your company needs.

• Want to get better deals on print, point of sale, media and promotional items?
• Need to achieve more with less budget?
• Want to work more effectively with other departments and get what you need, when you need it?

The Negotiation and Buying Skills for Marketers one-day course is for you!

In one-day you’ll learn how to negotiate effectively with agencies, suppliers and colleagues so that you can improve relationships while creating win-win situations.

Negotiating is a game which can be fun when you know and understand the rules!

Who should attend

Marketers at all levels who deal with suppliers and agencies, plus those who want to achieve more buy-in and support from other departments.

Course Content

The course is specifically designed for marketers to help you to get the best deals and enjoy the process of negotiation – yes, it IS possible to enjoy it!

It’s an interactive course in a small group so you’ll meet marketers from other companies and get the chance to practice your negotiation skills before you try them out in a ‘live’ setting.

Preparing to Negotiate

• When to negotiate
• Defining the outcome you want
• How to find out what the other party really wants
• Ways to find win-win solutions
• Communicating your requests clearly
• Understanding body language and non-verbal signals
• Note: Practical exercises included

Negotiation Techniques

• The 5 most effective negotiating tactics
• How to defend yourself when those negotiation tactics are used on you
• Handling a tough negotiator
• What to do when the other party won’t budge
• Confidence-boosting techniques
• Guidelines for conducting face-to-face negotiations
• Guidelines for conducting negotiations by email and by phone
• When to make concessions and when to stand your ground
• How to deal with and overcome objections
• Adapting your negotiating style for different personalities and situations
• Note: Practical exercises included

Negotiating with Suppliers and Agencies

• How to buy quality print more cheaply and still get it delivered on time – e.g. PoS, brochures, direct mail
• Buying promotional goods – e.g. pens, t-shirts, give-aways
• The secrets of media buying that your agency probably won’t tell you (which can save you thousands)
• Getting the best value deals from your agencies and creating win-win, productive  relationships
• Note: Practical exercises included

Negotiating with Colleagues

• How to get colleagues to listen to you
• Understanding the priorities of other departments and teams
• Getting your requests dealt with as a matter of priority
• How to get your colleagues to owe you a favour (which you can call in later!)
• Building effective partnerships with key contacts in other functions
• Note: Practical exercises included

 The Business Case

The return on investment from this training course is extremely good.  By being able to negotiate better deals, you can put the money to use elsewhere, for example to action the projects you’d get involved in if you had additional budget.  In saving money, you won’t need to ask the Finance Director for any extra!

Added benefits are in getting the support and co-operation of other functions, which is hard to put a price on.

We estimate that the skills you learn by attending this course could be worth tens if not hundreds of thousands of pounds to your company.
What delegates say about our courses:

“A great course. It helped me understand the importance of other departments within my organisation, especially the Finance department”
Daanish Zaki, Marketing Manager, AXA Insurance

“I can really recommend this course to anyone who has a Marketing budget to protect …  You will leave the course full of new inspiration and confidence”
Anna Tobieson, Account Executive, Duplex Communications Ltd

“This course has armed me with the grounding and understanding of key finance terms I need to present and defend marketing budgets in an authoritative way…I’m certain it will help to improve liaison with different departments and thereby facilitate the marketing process. I have come away with many useful action points I can put into practice to achieve these goals.”
Philippa Canty, Marketing Manager, Thalgo UK Ltd

“Very professional and friendly and I loved the interactive environment. Many thanks as I have learned a lot by taking this course”
P.H., Events & Marketing Executive, London

“An inspiring day full of information and advice that I can apply straight away”
Sarah Lawrence, Marketing Manager

Booking

To book this course for your team, please Contact Us